How businesses are led and how they decide. Topics include management and leadership, hiring and motivating people, measuring performance with KPIs and benchmarks, making deliberate decisions, and analyzing markets with Porter's Five Forces and SWOT.
AP Exam weighting
15–20%
Suggested pacing (CED)
~30 class periods
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Topic 4.1
Topic 4.2
Topic 4.3
Topic 4.4
Evaluating Performance Using KPIs
What KPIs are, financial, marketing and operations KPIs, and comparing performance against benchmarks.